For 3 months, I led a focused initiative to define, track, and analyze key product performance indicators. This involved monitoring metrics such as monthly active users, sign-up conversion rates, customer retention, and average revenue per user. Through consistently evaluating these KPIs, I was able to identify trends, uncover improvement opportunities, and drive strategic decisions that contributed to overall user growth and increased revenue. The outcome was a more data-informed product strategy with measurable impact.
